Marketing Strategy

Customer Relationships – What’s the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. I invited Brian to Marketing Smarts to […]

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How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience,

How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Relationships – Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Best-selling author Jackie Huba has written three books on customer loyalty, including Citizen Marketers: When People Are the Message, co-authored with Ben McConnell, and her first book, Creating Customer Evangelists. She’s been named one of the 10 most influential online

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Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. He is also the executive director of Schaefer Marketing Solutions and the organizer of Social Slam, an annual social media conference. His marketing blog, {grow}, has won

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Marketing Strategy – Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer is a well-known digital marketing strategist, a sought-after speaker, and a best-selling author. He founded Convince & Convert, and has consulted with more than 700 companies on digital marketing, including Caterpillar, Nike, and Billabong. Fast Company magazine named

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Marketing Strategy – Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nick Westergaard is a brand-driven strategist, speaker, and writer. He is the founder of Brand Driven Digital, the social media and digital marketing unit of the Westergaard agency, where he is vice-president and a second-generation principal. Nick also teaches social

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Marketing Strategy – Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a marketing strategist and best-selling author of eight books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead. He also advises emerging companies in the marketing technology category and speaks

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Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gerace is founder, CEO, and director at Skyword, a company that offers organizations a content production platform as well as content creation and editorial services. Previously, Tom founded news and entertainment site Gather.com and Be Free, the first affiliate

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Customer Relationships – Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mack Collier is a well-known social media strategist, trainer, and speaker. Mack also hosts the Web’s largest Twitter chat, #Blogchat, a weekly conversation about blogging that takes place every Sunday night at 8:00 PM (Central). I invited Mack to Marketing Smarts

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Marketing Strategy – Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michelle Andres is vice-president of digital media for the Baltimore Ravens. She joined the organization in 2006, and she has 15 years of experience in pro sports entertainment. She leads the franchise’s digital media strategy, including the team’s social media

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