Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jim Rudden is the chief marketing officer at Spredfast, a software as a service company based in Austin that provides an enterprise-class social media management system. Jim’s responsible for all aspects of Spredfast’s marketing efforts, as well as overall customer […]
10 key differences between strategy and tactics ‘What is the difference between a strategy and tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise, since the difference between these two activities often isn’t distinct. Yet, it’s an important
Marketing strategy vs tactics – why the difference matters Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! September 2013 is Prostate Cancer Awareness Month. Jamie Bearse is CEO of ZERO—The End of Prostate Cancer, a nonprofit organization that works to increase research funds to find new treatments that will end prostate cancer. The nonprofit also conducts free
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Cornyn is a food branding expert. As president at DINE—The Food and Drink Agency, Chris has worked with brands across the entire food industry, including Mrs. Fields Cookies, Starbucks, Green Giant, Yoplait, Betty Crocker, and Black Angus. His skills include
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Corey Sommers is the senior vice-president of whiteboard strategy at Corporate Visions. He is also the co-founder of WhiteboardSelling, where he was chief marketing officer. I invited Corey to Marketing Smarts to discuss the book he co-wrote with David Jenkins,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top wine brands in the United States. I invited them to Marketing Smarts to talk about how their approach to selling
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeffrey K. Rohrs is vice-president of marketing research and education at ExactTarget, and the author of Audience: Marketing in the Age of Subscribers, Fans & Followers. A recovering attorney, bacon-lover, and Cleveland sports victim, Jeff heads up the Marketing Research
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Martin is an internationally recognized speaker, an active blogger at ConverseDigital.com, and a regular contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brian Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously, he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Saatchi & Saatchi Australia and Japan,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Stratten is the president of Un-Marketing and an expert in “viral, social, and authentic marketing,” which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, he
