Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gary Vaynerchuk rose to fame as a scrappy entrepreneur who launched WineLibrary.com, the first video blog about wine. A marketing superstar, he co-founded the agency VaynerMedia with his brother, AJ, speaks around the world on marketing and social media, and […]
Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To close out 2013 in style, we have produced a special, extra-long episode of Marketing Smarts, featuring 16 of the year’s
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lynette Young is a social media and digital marketing strategist, CEO of Purple Stripe Productions, founder and curator of Women of Google+, and author of Google+ for Small Businesses. She’s also one of the most followed people on Google+, with
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! John Foreman is the chief data scientist for MailChimp. John has performed analytics work for some of the world’s largest brands, including Coke, Royal Caribbean, and Intercontinental Hotels. I invited John to Marketing Smarts to talk about his book, Data
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on
5 Ways to Use FoMO in Your Online Marketing Strategy Read More »
At the time this article is being written, we are less than 10 days from the entry into force of the GDPR (General Data Protection Regulation) and you are certainly overwhelmed with information on this subject. For example, you may have already noticed that some measures need to be put in place, such as evaluating
How To Do A Requalification Email Campaign Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. She is an international speaker and author of the WSJ bestseller Think Like Zuck: The
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Brogan is the publisher and CEO of the business magazine Owner. He is a sought-after keynote speaker who has addressed crowds of thousands, he has been on the Dr Phil show, and he once presented to a princess. Chris
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! John J. Wall is a marketing specialist, speaker, and writer. He also co-hosts the Marketing Over Coffee podcast with Christopher S. Penn. John has worked in customer relationship management and sales support systems at MarketingSherpa and the Digital Consulting Institute,
