Marketing Strategy

Social Media – Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonathan Wichmann co-founded Orca Social, a member-based social media consultancy for large B2B organizations. He was previously head of social media at Maersk Line, a very traditional B2B shipping company in Denmark. I invited Jonathan to Marketing Smarts to talk […]

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How Storytelling Can Lead to Greater Alignment of Sales & Marketing Teams

Stray_Pic / Pixabay There is nothing quite like watching a long and challenging project coming to successful fruition. For those who have big goals, they wish to accomplish in their life, achieving those goals doesn’t happen as the result of completing a singular action or task. Rather, goal achievement is the result of successive hours

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Marketing Strategy – Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Margaret Molloy is global chief marketing officer and head of business development at Siegel+Gale in New York. Before joining Siegel+Gale, Margaret was CMO and partner at digital agency Velocidi, where she was responsible for marketing and new business. Previously, she

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Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Brito is a group director at WCG, a W2O Group company. He’s responsible for helping clients transform their brands into media companies. Previously, he worked as a senior vice-president for Edelman Digital; he has also worked for Hewlett Packard,

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MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Matthew T. Grant is director of content strategy at Aquent, a global staffing firm focused on placing digital, creative, and marketing professionals. You may know Matt as the former host of Marketing Smarts and managing editor here at MarketingProfs.  I

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General Management – Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Stephen Beck, founder and managing partner of consulting firm cg42, has spent more than 20 years advising corporate leaders on the fundamentals of customer-centric growth. He has led major transformations in the financial services, technology, and telecommunications spaces. I invited

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Marketing Strategy – The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Larry Weber is chairman and CEO of Racepoint Global, an advanced marketing services agency. He previously founded Weber Shandwick, the world’s largest PR firm. He is the chairman of the board of directors of the Massachusetts Innovation and Technology Exchange

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Marketing Strategy – Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Larry Vincent is the founder and executive director of The Brand Studio at United Talent Agency (UTA), where he serves as the strategic lead on all engagements. Over the past 20 years, he has developed brand strategies for some of

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The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tim Hayden has more than 20 years of experience in experiential and new media marketing for brands in both B2B and B2C marketplaces. He was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services

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Social Media – Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Social Fresh East conference in Orlando brought together marketing and social media professionals from all over. Two smart marketers in attendance were Kim Garst, CEO of Boom Social, and Nathan Latka, founder and CEO of Heyo (the company that

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