The best marketing messages start with empathy for the audience, but marketing organizations should have empathy for their employees, too. Better work/life balance means better marketing, which ultimately brings better business results. The truth of this becomes plain if you look candidly at your own work as a marketer: No one does his or her […]
Employee Engagement & ‘Intelligent Inbound’ |Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and marketing. She’s also a consultant, author, and sought-after speaker. Formerly, Rebecca was VP of Econsultancy’s US operations, and VP and editor-in-chief of The ClickZ Network for
The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a sought-after marketing strategist, speaker, and author or co-author of 10 books, including three international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and it
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Uthpala Kumara is head of sales at JKCS, a software engineering company based in Sri Lanka, with domain expertise in aviation and hospitality industries. I invited Uthpala to Marketing Smarts to discuss B2B marketing strategy for companies operating in an
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Schaefer is a well-known marketing consultant, speaker, author, and educator. He teaches social media and blogging in the mini-MBA program at Rutgers University. Mark has won international awards for his marketing blog, Grow, and he has written several marketing
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amber Naslund (@AmberCadabra on Twitter) recently joined Sysomos as SVP of marketing. Previously, she co-founded and served as president at SideraWorks, a social business consultancy, and she was VP of social strategy at Radian6, a social media monitoring and engagement
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014). A graduate of Ohio University’s E.W.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lisa Nirell is chief energy officer of EnergizeGrowth, a consultancy that helps companies grow mind share and market share. Since 1983, Lisa has worked with Infor, Bozzuto, Zappos, BMC Software, Adobe, Microsoft, and hundreds of entrepreneurs in nine countries. She
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Deon Newman, B2B Marketer of the Year and IBM’s vice-president of marketing for System z, spearheaded a global campaign marking the 50th anniversary of the company’s iconic mainframe computer. The Mainframe50 campaign generated more than 25,000 news stories and 90,000
