Marketing Strategy

Brand Management – From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Kramer is a sought-after speaker, social business strategist, and the CEO of PureMatter, one of Silicon Valley’s fastest-growing agencies. He hosts From the Author’s Point of View, a podcast series featuring interviews with authors, as well as #Substance, PureMatter’s […]

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Marketing Strategy – Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Monty serves as executive vice-president of strategy for SHIFT Communications, where he contributes to strategic elements of new business, client assignments, and agency direction. Previously, Scott was a strategic adviser on crisis communications, blogger relations, digital customer service, innovative product

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Marketing Strategy – Growing a Global Brand Community: Dell Software’s Dave Hansen Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dave Hansen is global vice-president and general manager of sales, marketing, and services for Dell Software. He leads the sales and marketing teams that handle solutions for data center and cloud management, information management, mobile workforce management, security, and data

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Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas”

Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

General Management – Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitzi Perdue, wife of the late Frank Perdue, is a syndicated journalist and the author of nine books, including a series of six cookbooks. She also blogs for the Academy of Women’s Health and writes for Genetic Engineering & Biotechnology

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Marketing Strategy – Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast] : Marketing Podcast

Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Last year’s special yearend episode featuring a group of marketing stars was so popular that we’ve decided to do it

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of-Mouth – Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Shankman is an author, entrepreneur, and speaker, recognized for his expertise in customer service, social media, PR, marketing, and advertising. He founded Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as

of-Mouth – Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

of-Mouth – Innovation in Marketing: Ford’s Angie Kozleski Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Angie Kozleski is global marketing and digital communications manager at Ford Motor Company. We met at the 2015 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited Angie to Marketing Smarts to discuss

of-Mouth – Innovation in Marketing: Ford’s Angie Kozleski Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Relationships – Use Data, Experiences to Create Lifetime Customers: Sitecore’s Lars Petersen on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lars Birkholm Petersen is global director of business optimization services at Sitecore, where he helps organizations use data to create connected customer experiences using innovative technology. He’s consulted with hundreds of organizations to improve their use of technology in connecting

Customer Relationships – Use Data, Experiences to Create Lifetime Customers: Sitecore’s Lars Petersen on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jordan Kretchmer is founder and CEO of Livefyre, a content marketing and engagement platform that helps organizations build and manage real-time social experiences around their content. I invited Jordan to Marketing Smarts to talk about a recent Forrester Research report on

Marketing Strategy – Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast] : Marketing Podcast Read More »

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