A study reveals 66% of Americans check their phones 160 times every day. Almost the same number (65.7%) of people in the United States admit to sleeping with their smartphones at night. These statistics were unveiled by Reviews.org’s survey titled ‘America’s Love Affair with their Phones.’ 2020 Mobile Phone Usage Statistics The survey involved asking […]
66% of Americans Check Their Phones 160 Times Per Day Read More »
Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of
What Is Feature Marketing? The Complete Guide for 2020 Read More »
The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most
How to Determine a Marketing Budget for Your Brand in 2020 Read More »
It is no longer news that retargeting is one of the most effective online marketing strategies. In fact, only 2% of users who visit your website for the first time are likely to convert, so businesses need a way to get the other 98% to come back and either make a purchase or complete a
3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic] Read More »
You don’t need a ton of resources or even a physical location to start a successful advertising business. Instead, many entrepreneurs are helping companies spread their messages just using a small vehicle. Zoominads is one such business. This unique moving billboard serves businesses around the Atlanta area. To learn more about the concept and the
How Zoominads Turned a Simple Scooter into a Successful Business Read More »
In the words of Stephen King, “Sooner or later, everything old is new again,” even in the digital age. According to Shutterstock’s ninth annual Creative Trends Report, one of the three major trends is the roaring 2020s. This features a nod to the Roaring 1920s with the rise of ornate geometric shapes, elegant color palettes
Retro, Astrology, and Florals top 2020 Design Trends from Shutterstock Read More »
So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
Freshness Usefulness Summary A personal branding book that provides a process and guideline to being truly authentic online. We marketers have a saying “Your mess is your message.” And whenever I tell a business owner to be open about their humanity, I get this startled deer-in-the-headlights kind of stare. “What?! Why would I want to
How to Ditch the Act and Build Your Personal Brand the Authentic Way Read More »
It’s been about five years since Account Based Marketing (ABM) has hit the B2B business mainstream. But many folks still don’t know what exactly it is. And how it fits into some of the other acronyms floating around. Like CRM and SFA. So I was able to catch up with Sangram Vajre. He’s cofounder and
Sangram Vajre of Terminus: ABM is B2B, and LinkedIn is Marketing Read More »
Custom T-shirts are a good way for small businesses to distinguish themselves from the competition. T-shirts don’t cost much and the return on investment is worth the effort. Custom T-shirts can promote your business as they are an incredibly inexpensive way to continually advertise your business. People wearing your T-shirts literally become your very own
