Marketing Strategy

Marketing Strategy – Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Matt Britton is an expert in marketing to Millennials—a group that is incredibly adept at tuning out traditional media. He is the founder and CEO of New York-based MRY—a social media agency focusing on word-of-mouth, social, interactive, and experiential marketing. […]

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Career Management – Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! One of the best things about attending industry events is what my friend C.C. Chapman calls “hallway magic”—running to friends you had no idea would be there but you’re incredibly happy to see. Hallway magic was in full effect recently

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Social Media – How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Sara Hawkins is a lawyer and blogger who merged the two in 2010 when she created The Blog Law Series. Sara’s been a licensed attorney for more than 15 years and provides legal guidance to entrepreneurs, bloggers, online content creators,

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Win With Mobile Games: Kevin Bachus of Dave & Buster’s on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kevin Bachus knows a thing or two about games: He was a founding member of the Xbox project team when he worked at Microsoft Corporation. He was also chief product officer at Bebo, Inc. These days, Kevin’s the senior vice-president

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Brand Management – How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christian Lachel is executive creative director and head of marketing for BRC Imagination Arts, a world-renowned experience design agency that turns brands into destinations. The agency has created some of the world’s most popular brand experiences, including the Guinness Storehouse factory

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Sharing: You’re Doing It Wrong. ‘Shareology’ Author Bryan Kramer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Kramer is a social business strategist and the CEO of Silicon Valley marketing agency PureMatter. Bryan wrote the bestselling book Human to Human: H2H. He has extensive experience in brand marketing, with a focus on integrated communications and strategic business

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How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amanda Holmes became CEO of Chet Holmes International at the age of 24. She stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. Since taking

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Marketing Strategy – The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect campaigns directly to revenue. Peter has more than 25 years

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Marketing Strategy – GigSalad (Like ‘Airbnb for Event Planners’) Founder Mark Steiner on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Before becoming a talent agent, Mark Steiner was an actor. Having seen firsthand the torturous process performers go through to land gigs, he realized that event planners needed a better way to find and book talent, and performers needed an

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Marketing Strategy – Fun and Games (and Marketing): Loaded Questions’ Eric Poses on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Eric Poses is owner and president of All Things Equal Inc., a company that develops, markets and distributes dozens of popular games, including “Loaded Questions” and the “Awkward Family Photos” board game. In 1997, Eric embarked on a 16-week, cross-country

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