Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 9 in 10 people are more likely to trust brands that support social causes, but your passion for the project has to be genuine. Enter the One World Play Project, a B-Corp that partners with brands, NGOs, and others to […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our special yearend episodes for 2013 and 2014 that featured a group of marketing stars were so popular that we’ve decided to make the yearend special issue of Marketing Smarts an annual tradition! To end 2015 right, we’ve produced an extra-long
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited J T. to Marketing Smarts to discuss Ford’s
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bill Fasig is chief operating officer and managing partner at TopRight Partners. Previously, Bill was president and chief executive officer of GameTech International, senior vice-president of worldwide marketing and corporate affairs for VeriSign, and vice-president of global communications at Compaq.
Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing
B2B Positioning and Messaging: Tips and Advice Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christopher S. Penn is the vice-president of marketing technology at Shift Communications. He’s also the author of Marketing Blue Belt and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google Analytics
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average is how much businesses are spending n marketing. If your business is spending less than
11.1% of budget is spent on marketing, how does your business compare? Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He’s been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Semple is chief marketing officer at SmartBear, a company that specializes in automation, development, and monitoring tools to build better software and applications. I invited Bryan to Marketing Smarts to talk about the evolving B2B customer journey and how modern
