Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Smart brands invest in understanding their audience. They purchase expensive third-party research reports, conduct focus groups and administer surveys, and ask sales and customer service teams to share insights into the mind of their customers. But how committed are you […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Is your company committed to customer experience? Do you have an executive whose only job is to enhance the customer experience at your company? Customer-centric leadership expert Jeanne Bliss pioneered the role of the chief customer officer, holding the first-ever
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most brands engage in some type of social media monitoring, watching for mentions of their company or products on Twitter, Facebook, Instagram, and the other popular social networks. Some take this a step further, engaging in “social listening,”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media and online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I’ve never met a marketer who said, “I have all the resources I need—I’m absolutely, completely, one-hundred percent all set.” Whether you’re a big brand marketer or a “solopreneur” trying to get your business off the ground, chances are good
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some people are calling storytelling the latest thing in marketing, but it’s actually been around for centuries. From the Grimm brothers’ fairy tales to Harry Potter and the Sorcerer’s Stone, we’ve all been transported by the power of an irresistible story.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we’ll dig in and invest a lot of time and effort only if there’s some indication that our audience is responding. And yet we
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nurturing leads with relevant content can be a tall order in some industries. Depending on how narrow a niche your company serves, finding quality content to curate can prove challenging. Marketers in broader industries face a different, but related problem:
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re anything like me, you’ve probably had your fill of marketing buzzwords. (And we’re not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in many cases, buzzwords describe valuable marketing approaches we can use
