Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product. […]
Tifenn Dano Kwan is not your typical chief marketing officer. She rides motorcycles (check out her article on LinkedIn about that), plays the drums, and goes skydiving. Her adventurous spirit carries over to the executive suite at procurement software company SAP Ariba, where she leads the organization’s global marketing vision. In an era where “job
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape. After her fiancé,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What drives entrepreneurs to pursue their vision (even when others don’t share it)? Even when initial reaction to their idea is negative? How do they find the mettle to pursue their next big idea if their first venture fails? By
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a marketing director stands up to report at the executive meeting, there can be some eye rolling. Executives tend not to geek out over things like retweets and Instagram likes. Even total reach, site traffic, click-through rates, and leads
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Twenty-five years ago, Jonathan King and Jim Stott set out to sell their homemade jams and jellies at the local farmer’s market. But to sell at the market, they needed a license, and their little enterprise didn’t even have a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The human brain is hard-wired to remember stories. Experts such as Bobby Lehew and Ron Ploof have worked for years to help marketers understand the power of story to drive action. MarketingProfs even offers a virtual training course on the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 97% of Americans use a texting app on their smartphones at least once a day (Pew Internet). Messaging is quickly becoming the communication channel of choice for consumers, so brands and marketers could use a refresher course in the
