Marketing Strategy

For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product. […]

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Make Real B2B Connections in Marketing & Sales

Tifenn Dano Kwan is not your typical chief marketing officer. She rides motorcycles (check out her article on LinkedIn about that), plays the drums, and goes skydiving. Her adventurous spirit carries over to the executive suite at procurement software company SAP Ariba, where she leads the organization’s global marketing vision. In an era where “job

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Marketing Strategy – The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape.  After her fiancé,

Marketing Strategy – The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What drives entrepreneurs to pursue their vision (even when others don’t share it)? Even when initial reaction to their idea is negative? How do they find the mettle to pursue their next big idea if their first venture fails? By

Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and

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Marketing Strategy – Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a marketing director stands up to report at the executive meeting, there can be some eye rolling. Executives tend not to geek out over things like retweets and Instagram likes. Even total reach, site traffic, click-through rates, and leads

Marketing Strategy – Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing Strategy – The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Twenty-five years ago, Jonathan King and Jim Stott set out to sell their homemade jams and jellies at the local farmer’s market. But to sell at the market, they needed a license, and their little enterprise didn’t even have a

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Marketing Strategy – How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to

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Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The human brain is hard-wired to remember stories. Experts such as Bobby Lehew and Ron Ploof have worked for years to help marketers understand the power of story to drive action. MarketingProfs even offers a virtual training course on the

Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Social Media – Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld’s Peter Friedman on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 97% of Americans use a texting app on their smartphones at least once a day (Pew Internet). Messaging is quickly becoming the communication channel of choice for consumers, so brands and marketers could use a refresher course in the

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