Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The B2B Marketing Forum in Boston brought together some of the brightest minds in our industry (speakers and attendees alike). […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As marketers, it’s our business to stay current on the latest trends, and that includes keeping our lingo up to date. One term you might have heard is “brand activation.” As companies fight to differentiate their brands against global competition,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! You know how valuable a brand can be. Globally recognized brands can be worth hundreds of millions of dollars. But many businesses struggle with the question of how to cultivate a valuable brand. How can you capture “lightning in a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you haven’t already added video content to your marketing mix, now’s the time! Websites that include video get 41%more search traffic than sites that don’t. And once people arrive on your page, they’ll spend 88% more time there than they would
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our special yearend episodes for 2013, 2014, and 2015 that featured a group of marketing stars were so popular that we’ve decided to continue the tradition of having a special yearend edition of the Marketing Smarts podcast! To get you holiday-ready, we’ve
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Necessity is the mother of invention, as the proverb goes. And in 2008, Marcus Sheridan needed to improve business at River Pools and Spas. The economic downturn had crushed the pool business, and the company could no longer afford huge
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, has helped all kinds of organizations achieve marketing success. From serving as Intel’s corporate brand director—responsible for managing the company’s entire worldwide brand identity—to acting as
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Everyone seems to be talking about account-based marketing (ABM) as a new approach for strategically targeting your marketing efforts. ABM might be the next big thing, but it’s not technically new: B2B sales teams have been targeting key accounts for
What It Is and How to Scale It Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketing to Millennials is a hot topic these days, and certainly they’re an important audience. But if you’re focusing too narrowly on demographics, you’re missing a huge opportunity to reach like-minded buyers of all ages. Brand strategist Nicole Ertas has
How to Become Relevant as a Brand to Disparate Audiences Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The lifespan of large companies today is less than 20 years, and experts predict that it will drop to 14 years by 2026. Fledgling brands would do well to take a lesson from established brands that have proven their staying
Brand Marketing in a Digital Age: How to Revitalize a Brand Read More »
