Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Most marketers I talk with have the next year planned. Really ambitious marketers might think ahead five years. Jon Wuebben has a 13-year-plan (and he thinks you need one, too). I invited Jon to Marketing Smarts to discuss his book, […]
The Future of Marketing: Jon Wuebben on Creativity, Tech, Consumers Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketing isn’t all catchy taglines, Instagram Likes, and live video views. Marketing Operations can (and increasingly needs to) deliver real value directly to the bottom line. Scott Brinker observed the shift in mindset occurring several years ago: “If there was a
Marketing Drives Revenue, and You Can Prove It Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As an individual, you know your own behavior doesn’t fit neatly within a generational category, but as a marketer you know that targeted marketing (like segmenting your email list) can dramatically improve results. Advice for marketing to Millennials (or Baby Boomers or
Targeting and Personalization, Generational Marketing, Agencies, More! Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Influencer marketing can be tricky, especially for a B2B organization. Identifying people who hold sway with your target audience and winning them to your side takes research, strategy, and patience. Once you’ve cultivated relationships with those influencers, the real work
Real Influence: How Adobe Uses Influencer Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The first time I invited Tamsen Webster to Marketing Smarts, she explained “Why Your Marketing Doesn’t Work,” and shared invaluable tips for structuring marketing communications in a way that walks people from knowledge to belief and, ultimately, to action. In
‘Red Thread’ Marketing With Tamsen Webster Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Say “team building” to your employees, and you risk a mass outbreak of eye strain from the widespread eye-rolling that’s sure to ensue. Cultivating camaraderie among team members can improve morale and productivity, but a shared history of poorly executed
Team-Building That Works to Improve Morale, Performance Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Few marketing topics get people as riled up as debating the return on investment of traditional television advertising. Whether you believe TV advertising is here to stay or you think it needs to undergo a major overhaul, many marketers will
Addressable TV Advertising: What It Is, Why It’s the Future of TV Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Seth Godin has called him “the Peter Drucker of small business marketing tactics,” and John Jantsch does not disappoint. John’s a marketing consultant, speaker, and creator of the Duct Tape Marketing System. He’s also a popular speaker (we first met
Hacks to Make Content Easy & Sticky: John Jantsch Read More »
Ron Tite—founder and CEO of the agency Church+State—is ready to stage a coup (or at least help marketers stage one). An award-winning advertising writer, Ron has worked with some of the world’s most respected brands, including Air France, Evian, Fidelity, and Hershey. He has spoken around the world on creativity in marketing, “the Expression Economy,”
Creativity, Disruption, and the Expression Economy Read More »
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
