Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Direct mail might seem old-fashioned, but it’s still one of the most effective marketing channels around. The response rate for direct mail is 5.1%. Compare that with the average email response rate of 0.6%, and you begin to see the […]
Programmatic Direct Mail: A Modern Marketing Tactic Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not into B-movies (sometimes referred to as “schlock”), you might fail to appreciate the campy fun of watching a movie like ‘The Toxic Avenger,” produced by the legendary independent film studio Troma. But whether you enjoy low-budget films
Marketing Lessons From the Toxic Avenger: Jeffrey Sass Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Both attendance at NFL football games and TV ratings for NFL games have declined in recent years, but sports teams are endeavoring to draw fans back to the stadium. Modern facilities, family-friendly amenities, mobile ticketing, and strong, fast Wi-Fi are
Sports Marketing: Mobile & the Fan Experience With the Vikings CMO Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week’s Marketing Smarts podcast marks a special milestone: our 300th episode! To mark the occasion, I brought back our very first guest, Lou Imbriano. Formerly CMO of the New England Patriots, Lou is now a strategist and speaker, and
Customers vs. Prospects and B2B Buying: Lou Imbriano Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers tools that marketers use to automate tasks and make better
Marketing’s Future: Cognitive Developers and Data Scientists Read More »
MarTech 1.0 Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland and impersonal that seemed to know nothing about you? Wouldn’t you delete it without a second thought and question whether that brand deserved
Evolving MarTech 2.0: The Adaptive Marketing Platform Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Subscription products present challenges different from those of other kinds of goods and services. Of course, all good businesspeople want customers to be happy with their purchase, but subscription-based companies can’t stay viable unless enough customers are sufficiently happy with
Subscription-Product Customer Acquisition and Retention Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s the most wonderful time of the year: the time our special yearend episode of Marketing Smarts airs! Our previous yearend specials from 2013, 2014, 2015, and 2016 all featured a group of marketing stars sharing their answer to the
Marketing Trends: What Marketers Should Expect in 2018 Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! One of my favorite keynotes at the 2017 MarketingProfs B2B Marketing Forum was Christopher Penn’s talk on artificial intelligence. Many people think only of the potential downsides of increased automation, but Chris emphasized the unprecedented opportunities for marketers to streamline
What Is Marketing Automation, and What Can It Do? Read More »
Home Digital Marketing How to Choose the Best Digital Marketing Agency for Your Business Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Marketing is all about one thing: figuring out where your target market focuses their attention and then creating
