This transcript has been edited for length. To get the full measure, listen to the podcast. 2018 Marketing Predictions Act-On: You’ve written about the predictions you didn’t make in 2017. Could you talk about some of the trends you think everyone should be watching out for in marketing? David: Look I’m married, I’m wrong all […]
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Amazon sellers are a breed of their own. They are proactive entrepreneurs that aim to make money by reaching the e-commerce giant’s customer base. Not a bad strategy. Amazon does the heavy lifting in terms of storing and shipping your products, gets your product in the spotlight, and allows you to scale your business fast.
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Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer. In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on
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Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine
How to Start Monitoring Competition and What Can We Learn? Read More »
It always seems like as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner. While you’re trying to decide if you really need that adorable giant teddy bear, your customers are
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kristina Halvorson. Kristina, can you tell us more about yourself and Brain Traffic? Kristina Halvorson: Sure. Thanks for having me on. I am a content strategist by
Crafting an Effective Content Strategy for Your Business Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
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Creating Content for the Top of the Funnel The top of the funnel is the very beginning of the process when a customer is just realizing they have a problem that needs solving and begins to look for solutions. This is also known as the “discovery” or “awareness” phase. For example, let’s say that a
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Nathan Isaacs: Welcome to the Rethink Marketing podcast. I’m here today with Aaron Orendorff. Can you tell us a little bit more about yourself and iconiContent? Aaron Orendorff: Absolutely. I’m excited to be here, Nathan. Thanks for inviting me on. I am proud to say I’m an Oregonian, just like Nathan, down here in the
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Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018
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