You’ll find a lot of studies revealing how much of communication is nonverbal. Body language creates a more true measure of what the person is actually trying to communicate. Compare this to what is coming out of their mouths. In your business, communication attracts or repels the customers that you want. How to Use Body […]
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Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy
What Is Category Design in Marketing (And Why Is It an Important Strategy)? Read More »
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top
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Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is shining and you’re basking in its favour. The next, a hurricane hits and your carefully
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Conversational commerce can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational commerce could offer true 1:1 personalization at every stage of the customer journey, and at scale. Picture this. You walk into your favourite brick-and-mortar store to
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With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
Stay Organized With Boilerplate Copy and Templates on File Responding to RFPs gets easier and faster after you have practice writing a few proposal responses. Once you spend some time writing your scope of services, company background, case studies, etc., you can refer to these for use in future projects. The key to repurposing these
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At Act-On, we’re pretty proud of the recognition we’ve received from numerous analyst reports. We feel this recognition is the direct result of the hard work we put in for our clients to create the most powerful and easiest-to-use marketing automation software on the market. Not only that, but we know that our customers are
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Call-to-Action Best Practices by Marketing Channel Before we dive into how many CTAs to use in each marketing channel, I need to reiterate that every single marketing asset you create must have some sort of call-to-action on the page. Failing to include one only motivates your prospects to stay put and does very little in
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By Rachel Frederick Social media can be an incredible form of marketing—and this is not news. It has the potential to reach a large audience, it’s mostly free, and it’s a great way to enhance your brand. Yet it’s so easy to get caught up in the “posting roller coaster” without any real clarity around
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