Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before […]
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This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kevin Getch, who is the CEO of Webfor and also the president of SEMpdx. SEMpdx is Search Engine Marketers of Portland. Kevin, welcome to the show. Can
SEO Strategies and B2B Trends to Watch for in 2018 Read More »
Hiring Great Marketers & Why You Should Encourage Side Hustling Skip to content Home Marketing Strategy Hiring Great Marketers & Why You Should Encourage Side Hustling Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! How do you hire great marketers?
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Like any relationship, however, the CMO-CCO partnership may take some work in the beginning to create a cohesive, fruitful bond. The starting point should be recognizing that both executives share big goals — increasing revenue, delivering better products and engendering more profitable and longer-lasting customers. Then it’s a matter of zeroing in on the synergies
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I will also look to embrace fundamental marketing concepts and tactics, such as going back to basics to re-learn how to write effective headlines and CTAs. I may even assign myself Marketing 101 homework, such as creating a SWOT and/or competitive analysis. Kicking it old school may be just the thing I need to kickstart
Editor’s note: A version of this article on personalized marketing automation appeared originally in Digital Marketing Magazine. Large marketing organizations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their operations; a siloed internal setup, segmenting their customer base into basic markets with no further insight and using
How to Use Facebook Audience Insights to Get More Marketing Ideas Skip to content Home Marketing Strategy How to Use Facebook Audience Insights to Get More Marketing Ideas Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! When it comes to
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The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
Marketers in 2018 will adopt more and more artificial intelligence tools; continue to invest in producing great content; and further seek strategies and tools that focus on the customer, according to an informal survey of 2018 marketing predictions and trends to watch. Rather than have you surf the Internet for all the many 20a8 marketing
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B2B companies can start to experiment with using live video in conjunction with marketing automation, putting out the content that prospects demand and gleaning valuable insights from how they watch and interact with that content. As a result, you can make marketing efforts more precise, further driving more leads and sales for your company. Automation
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