Marketing Strategy

5 Top 2017 Marketing Trends And 2018 Marketing Implications

2017 Marketing Trends, 2018 Marketing Implications, Andy Crestodina, Brian Dean, BuzzSumo, Derek Halpern, Facebook, Hubspot, Joe Pulizzi, mari smith, marketing metrics, Marketing Strategy, Melanie Deziel, Pat Flynn, SEO BLOG, video /

To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract […]

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What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

B2B Marketing, Brand Marketing, Content marketing, Marketing Strategy, SEO BLOG, Social media marketing, video /

Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following

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How To Build Your Career In A Data-Driven Marketing World

Adaptive Marketing, AI, Marketing Strategy, SEO BLOG /

Sharpen your storytelling skills. Statistics and charts might be enticing for some of us, but for others they’re as good as sleeping pills. Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say, if you use too many, your audience goes numb. There’s a fine

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4 Companies That Use Humor in Marketing (And How You Can Too)

Advertising, brand awareness, branding, Charmin, Humor, Marketing, Marketing & PR, Marketing Strategy, Old Spice, SEO BLOG, Squatty Potty, Totino's /

By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you

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Event Email Marketing Campaigns – Tips For Optimization

email best practices, Email Marketing, email strategy, Marketing Strategy, News, SEO BLOG /

For event marketers, email is an integral part of the overall strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Stats like these prove that email marketing is still very much alive. The challenge for event marketers is to craft an email strategy

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5 Marketing Resolutions To Make For 2018

best marketing strategy, best practices for small business, business marketing strategy, how to build a marketing strategy, Marketing, Marketing Resolutions, Marketing Strategy, New Year's resolution, seasonal marketing, seasonal marketing strategy, SEO BLOG /

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is

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How Machine Learning is Transforming Shopping

Adaptive Marketing, Corporate, marketing automation, Marketing Strategy, personalization, SEO BLOG /

Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step

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How Act-On University Empowers Customers to Become Better Marketers

Advocacy & Loyalty, Brand Marketing, Customer Marketing, marketing automation, Marketing Strategy, SEO BLOG /

Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized

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