Deep dive: Perform a SWOT exercise for your brand Now that you have the rough framework of a SWOT, let’s go through the exercise. Grab a piece of paper or white board and explore these concepts. (Note: I really do recommend that you get off your digital device and perform this exercise with a pen, […]
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Key takeaway. If you want to instantly drive higher engagement, more shares, and greater traffic to your website, maximize your impact by testing headlines that are focused on the impact to the reader. Drive Traffic through Guest Blog Posts A popular strategy for getting significant increases in website traffic is guest blogging. With this strategy,
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Or, as CEO Jack Welch once said: An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. The more you know about your customers, the more of an advantage you have. And the more you can adapt your messaging, your products and services, and your sales and customer
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This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us more about yourself and Content Advisory? Robert Rose: I am currently the chief strategy advisor with the Content Marketing Institute. And that’s a whole lot of mouthful of words to basically say I
The Marketing Strategy for Building Your Audience First Read More »
The demands on marketers can feel crushing ― you must be creative, innovative, and possess the superpower of transforming strategies into concrete results. It’s a tall order to fill, even for the most talented of marketers. At times, you may hit a rough spot. The marketing inspiration well may run dry. What then? A dose
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I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All
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You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely
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Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you’re looking for.
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Key takeaway: Google RankBrain favors content that readers love, so topic selection is critical. Find out which topics are trending, review what content already exists, and create something your customers will enjoy. Create specific content for a specific audience One of the best strategies for creating a foolproof content marketing strategy for Google RankBrain is
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In Los Angeles, where I live, everyone is a storyteller (or has at least one screenplay in the works). This is the land of entertainment, after all, where people craft tales to fill the big and small screens. But I suspect stories and storytelling reach even further. Humans have been telling stories since the dawn
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