Editor’s Note: A B2B adaptive marketing strategy using marketing automation can help you predict and deliver the best message to your prospects, at the perfect time, through the ideal channel with machine learning. What’s your definition of spam? If you’re a marketer, your definition of it might be, “marketing messages, specifically emails, sent without permission.” […]
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One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount
How to Decrease Your Marketing Budget without Hurting Your Business Read More »
Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For
Are You Making These 5 Critical Landing Page Mistakes? Read More »
A round-up of our time at TFM 2017 This week the Smart Insights team were in London for Technology for Marketing 2017. A two-day conference dedicated to martech. If you didn’t make it to TFM, here is a recap of Dave’s talk and panel discussion, as well answers to the most common questions we were
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Chart of the Day: CMO survey of investment in alternative strategies for growth A key part of marketing strategy development is to review the strategic options for growing a business. Here we’re sharing a breakdown of actual investment by companies using this classic marketing model that has stood the test of time since it originally
Investment in business growth strategy options Read More »
Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle:
Putting the Person in Personalization Read More »
Heidi Cohen Interviews Joe Pulizzi New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web
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Analysis of CMOs from FTSE 100 companies and the Inc. 5000 list found that a typical UK CMO is male, British and 44 years old, while US research suggests the typical US CMO is an American born female having just turned 40 In the UK and US, the path to becoming the Chief Marketing Officer
How does the CMO role look different in the US when compared to the UK? Read More »
The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet it’s SEO, paid ads or social media campaigns. However, user acquisition is only the top
A Marketing Insight on SaaS Product Pre-launch Read More »
To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out. But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long. Keeping up
GET SH*T DONE: Building Buyer Personas in 3 Steps Read More »
