By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to […]
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This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Thank you so much, Ann, for joining us today on the podcast. For those who might not know who you are, maybe you could just take a few minutes to tell us more about yourself and MarketingProfs?
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4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated
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Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, read customer reviews, and reach
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Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle:
Putting the Personal in Personalization Read More »
B2B marketing in a smaller organization: How hard can it be? All you have to do, after all, is create and capturing interest in a product or service, get interested people into the sales pipeline, and manage these prospects wisely throughout their buyer’s journeys … right? Well, on second thought, that can be a bit
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Conference season is upon us. In reality, this so-called “season” is now a year-round affair. There’s always something to plan for, travel to, or attend. We can all admit that conferences can be a bit overwhelming. After all, there are lots of people, lots of activities, and lots of choices. But with a little planning
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Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to. That’s never going to change. So what’s the difference? Consumer choice. Gone are the days when we could spray-and-pray radio ads and advertorials in high-circulation outlets. Consumers
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I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically. What exactly is B2B? is usually the first question they ask. And those in the field who have spent their days in the consumer side of things
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If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But it only
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