Marketing Strategy

Marketers Just Want To Market: Here’s How

A noted Greek philosopher, Gus Portokalos of “My Big Fat Greek Wedding,” delivered a memorable toast to his daughter and new son-in-law near the end of the movie. “Here tonight,” he said, “we have apple and orange. We all different but, in the end, we all fruit.” The best marketing minds are like that – […]

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How to Get a Competitive Edge with Your Value Proposition

It’s also a fantastic way to get an edge. Because, according to recent research, a whopping 83% of marketers are neglecting their customer value proposition. That’s awful, right? But it can be good news for you. If you and a few people from other key departments are willing to sit down and try to talk

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Become a Marketing Automation Expert with the New Act-On University

We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums

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Marketing strategy – Smart Insights Digital Marketing Advice

You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager

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Digital marketing strategy – Smart Insights Digital Marketing Advice

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices

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3 Ways Personalized Marketing Improves the Consumer Experience

For today’s marketers, personalization is no longer a fancy buzzword. It’s a necessary part of a robust marketing strategy. Consumers expect custom, one-to-one content – regardless of the device or platform they choose to use at a particular moment. They’re looking to feel a real relationship with the companies and brands they engage with and

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5 Powerful Newsletters That Teach More Than a College Degree

Which college graduation anniversary does this year mark? Your 5th, 10th, 20th, or more? Don’t worry, I won’t make you answer. The truth is: The answer doesn’t really matter. What does matter is that marketing and technology are advancing faster than ever. The demand to continue learning and growing never lets up as you work

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Content Marketing Is a Job, Not an Art Form

Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your content with a story makes it emotionally resonant, creating memorability and impact it might otherwise lack. So, I’m absolutely on board with storytelling

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Digital Marketing and sales statistics breakdown 2017

Chart of the Day: Digital Marketing statistics – Converting leads to customers remains a top marketing priority over the next 12 months – part 1 of 10 It is important to know how sales and marketing are evolving, and how/ when this will affect your business. There are various marketing and sales priorities to think about when

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3 Insanely Good Reasons Why Marketers Should Publish on Medium

You create a lot of content for your brand, and the sheer volume of that content is increasing significantly each year. But no matter how hard you labor over each piece, you’re still faced with the same challenge. How can you get it in front of more people? And not just any people, but the

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