Marketing Strategy

10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

AI adoption, AI strategy, Artificial Intelligence, marketing AI, Marketing Strategy /

Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for […]

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How to Control Page 1 of Google, Not Just Rank on Page 1

Ahrefs, backlinks, business owners, cross-link content, featured snippets, Google, Google ads, Google SERPS, guest blogger, headlines, Keywords, marketers, Marketing Strategy, page 1, ranking, ranking zero, SEO, title tags /

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re

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Digital Marketing Tips for Manufacturers

Marketing Strategy /

In today’s complex selling environment, manufacturers have to be more strategic and targeted when it comes to attracting, engaging, and converting their customers. While most manufacturers have been keeping pace with the latest supply chain technology and other industry advancements, their marketing departments are lagging behind in terms of innovation. This puts manufacturing marketers at

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2020 Presidential Candidates Get an “F” on Digital Standards

branding, Content marketing, Digital Marketing, leadership, Marketing, Marketing Best Practices, Marketing Strategy, Online Marketing, Technology, Web Design /

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the

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Top 10 ways to Successful Dental Practice Marketing Strategy

Appointment, Dental Practice, facebook ads, Internet Marketing, Marketing Strategy, Newspapers, Remarketing Ads, Technology NEWS /

Many people seem to hate going to the dentist and I am one of them. I was in the midst of major dental work when my dentist of nearly two decades decided to retire. While I wished him a good, much-deserved retirement, I was sad to be on the hunt for a new dentist. Top

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Amazon, business owner, customer loyalty program, customer service, E-Commerce, email strategy, Innovative Product Delivery, long-term growth, Marketing Strategy, personalized email, Product, product promotion, Review System, Small and medium businesses, SMB Owners, Social Media, What Amazon’s Marketing Strategy, word-of-mouth marketing /

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.

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How to Find the Right Customers for Your Brand

consumer data, customer acquisition, Demographics, DMA Region Geotargeting, facebook ads, geotarget, Google ads, location targeting, Marketing, Marketing Strategy, Nielsen Designated Market Area, Nielsen DMA Regions, optimization, target audience /

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

brand story, Content marketing, marketing campaign, Marketing Strategy, personalization, Podcast, stories, Storytelling, storytelling content, Storytelling Formats for Advertisers, user-generated content, video /

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more

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5 Must-Know Strategies for Converting More Prospects into Customers

customer journey, Demand and Lead Generation, marketing automation, Marketing Strategy /

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey,

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