When it comes to marketing, brands have a seemingly never-ending list of strategies and channels to choose from. Trends are ever-shifting and new articles come out weekly about the importance of embracing every available platform, strategy and tactic RIGHT NOW. A good marketing strategy is a multichannel marketing strategy, right? It’s easy to see the […]
Overwhelmed by All the New Marketing Tactics? Do This Instead Read More »
“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, with the third and final interview. In our previous blogs, we spoke to Michal Szaniecki
Structured marketing strategies for growth: Interview with Arjen Vissers Read More »
Content marketing is one of the most effective ways to build organic search and social media visibility because both search engines and people love useful non-commercial content. But is there any way to turn those clicks into conversions? There’s one big dilemma with any content marketing campaign: Most content targets informational intent (i.e. people who
How to Create Better-Converting In-Content Calls to Action (CTAs) Read More »
Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect grammar, but it still just didn’t sit well with you. It might
Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has
What Single Grain’s Marketing Focus Looks Like in 2019 Read More »
Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, holidays and ice cream. But to many in the marketing and advertising world, it means
When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as
3 ways to make branded content and influencer marketing work together Read More »
People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and
How People-Based Marketing Changed Our Strategy for Direct Marketing Read More »
More and more companies are entering the Software as a Service (SaaS) market, which is defined as: [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service
12 Best SaaS Marketing Tactics for Business Growth Read More »
There are many reasons why sending digital rewards are a great opportunity for businesses. One of these is a shifting need for digital communication, as millennials enter adulthood and begin to outspend boomers as they grow families of their own. Millennials have become notorious for disrupting any industry they can get their hands on, and
5 Ways Digital Rewards Will Help You Get More Business Read More »
