Facebook is one of the biggest social media platforms in the world, with 2.27 billion monthly active followers: While it’s not generally easy to get results from the platform, it can deliver fantastic benefits for your brand and business. But to gain more visibility on the platform, you must know Facebook’s most important features in […]
12 Important Facebook Features Every Marketer Needs To Take Advantage Of Read More »
With 2019 just around the corner, it’s safe to assume that many of us are done outlining our marketing and business strategy and ready to hit the ground running when the new year arrives. But although it’s easy to set goals, executing our strategy and getting the results we want is another challenge. After all,
Resources to Help You Execute Your Marketing Strategy in 2019 Read More »
Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners. On the Rethink Marketing podcast,
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Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand Word of mouth marketing has always been hailed by marketing experts as one of the most effective marketing strategies, way before the existence of social
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If you are a fast-growth company — or aspire to be one — the key to that growth is a successful channel partner strategy that results in an indirect sales force of hundreds of reps globally with only a few actually on the payroll. But how do you develop your channel partnerships? Does this apply
Creating a Successful Channel Partner Strategy Read More »
Us marketers who are up to speed with current trends know that marketing automation can do wonders when it comes to helping us do our job much more effectively and efficiently. And not only that, it can lead to better marketing/sales alignment, resulting in more conversions and a higher ROI. In fact, stats show that
Building Your Marketing Automation Team: Roles and Expectations Read More »
B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down
What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World? Read More »
Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43%
Live Streaming Videos: The Most Powerful Way to Share Content Read More »
