Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October 16, 1923. Originally, the company was called ‘Disney Brothers Cartoon Studio’. At first, they established […]
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Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining a target audience, producing a clear value proposition and optimizing the right marketing mix; just
The key characteristics of an effective Go-to-Market plan Read More »
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to generate leads and close
4 Inbound Marketing Tactics to Use for Your B2B Company Read More »
Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major steps to turn that goodwill around. People want to buy from
3 Instagram Strategies Working for Brands Right Now Read More »
Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important
Hey Siri: How Do I Optimize For Voice Search? Read More »
How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most assured ways to present your brand in a bad light is by being negative about your competitors. There are many examples of how brand bashing has resulted in
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Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. 1. Only 38% of marketers share video content on LinkedIn right
5 Actionable Social Video Stats to Boost your Social Marketing Strategy Read More »
Startup marketing presents some challenges different from those of enterprise marketing (although they do have commonalities). But whether you’re a brand new business or a centuries-old conglomerate, one aspect of your business is of paramount importance: customer experience (CX). David Cooperstein’s consultancy, Figurr, specializes in helping new businesses to find their story and create a
Startup Marketing and the Power of CX: Figurr Founder Cooperstein Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some people might take issue with Louis Gudema’s new book, Bullseye Marketing: How to Grow Your Business Faster, because it seems so contrary to what many “bleeding edge” marketing strategists are recommending. Louis has conducted research on hundreds of B2B companies
B2B Digital Marketing Strategy: Louis Gudema on ‘Bullseye Marketing’ Read More »
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is
Benefits of Adding In-App Advertising to Your Marketing Strategy Read More »
