marketing tactics

How Adobe Does Marketing: A Case Study

Adobe, Case Studies, Case Study, cloud-based solutions, Content Marketing Strategy, Conversion Rate Optimization, CRO, Digital Marketing, Marketing, marketing tactics, Photoshop, SaaS company, Saas model, SEO, subscribers, subscription model /

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, […]

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6 Marketing Strategies to Improve Your Campaigns

Act-On marketing campaigns, Digital Marketing, Email Marketing, email marketing campaigns, improve marketing campaigns, marketing campaigns, Marketing Strategy, marketing tactics, SEO BLOG /

You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely

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