We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools). These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and will take place on the […]
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your
Evolution of Automated Marketing Tools: Improving Customer Experience Read More »
When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies. Even acquiring
If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes. People are doing the work, people are giving you feedback, and people are presenting new
How to Manage People Through Your Website Build Process Read More »
The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In
How to Set Your Website Project & Team Up for Success Read More »
With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but
The 4 Most Important Aspects of WordPress Hosting Read More »
A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers. With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by
Cloud-based CRM systems – What are the benefits? Read More »
What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo Read More »
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does
An interview with Scott Brinker, Martech Super-raphic Guy Read More »
[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
