The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this. Visual Storytelling Tips Let’s take […]
6 Simple Rules and Tips on Visual Storytelling in Marketing Read More »
For small businesses, resources can be tight. Especially right now. Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue. In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses. However, there are plenty of low-cost, high-yielding marketing hacks that
5 Cheap Marketing Hacks to Grow Your Business During a Pandemic Read More »
As a small business owner and a consultant for the past 10 years, I live and die by my ability to pitch. Pitching is the fastest way to get business when you have nothing. There is also the very real possibility that competition for work is going to get a lot harder. With the millions
How To Win More Pitches: 3 Top Performing Pitches Read More »
If you are thinking about roping in influencers to stay afloat in the coronavirus pandemic, you should go ahead with your plan. Influencers During the Coronavirus Pandemic According to the latest survey from Influence Central, influencers are seeing a surge in social media impressions and engagement across platforms during the coronavirus pandemic. This is because
Influencers More Engaged Than Ever During Coronavirus Pandemic Read More »
Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know how to stay in touch with customers? How to Stay in Touch With Customers In
25 Tips and Tricks on How to Stay in Touch with Customers Read More »
It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a
Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic] Read More »
Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable. Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled,
How to Create an Unforgettable Unboxing Experience for Your Customers Read More »
Old-school marketing tools like store signage and direct mail are enjoying a new popularity. In fact, eighty three percent of marketers surveyed say using tools like direct mail bumps up ROI. Small Business Trends contacted John Patinella, CEO of Money Mailer, and Kristin Gallucci, Director of Marketing of Signarama, to find out why these are
These Old School Marketing Techniques Are Making a Comeback Read More »
Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, you’ll want to consider the different tasks and responsibilities, and then create the right roles to ensure success. To learn more, we asked a panel of Young Entrepreneur Council members the following
14 Essential Roles to Fill When Building Your Marketing Department Read More »
Public Relations (PR) helps build and maintain positive public image of your business to the public. At the heart of this form of communication lies effective dialogue. It includes gaining exposure to audiences using topics of public interest and news items that do not require direct payments. Across America thousands of small- and medium-sized businesses conduct PR campaigns
101 Public Relations Strategies, Tips and Examples Read More »
