Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here’s what you need to know about how these people can benefit your small business. […]
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Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals. Create a
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The Food and Drug Administration (FDA) went after four e-cigarette companies Friday for violating FDA requirements with their advertisements on social media, including through partnerships with “influencers.” Vape Advertising Violations The FDA said in a statement: The FDA has determined that the e-liquid products labeled and/or advertised on behalf of the companies in these social
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Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for
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In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful tool for brands in running successful marketing campaigns. Considering that 65% of people are visual learners and articles with images get 94% more views compared to those without, it makes perfect sense to create compelling images
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Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising
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Today, every business needs an online presence. Whether you run a local business or sell products online, a website, social media and other online profiles can help you reach a larger audience. Whether you’re just starting to build an online presence or looking to step up your efforts, here are some tips from members of
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A survey of more than 900 consumers by the Expedia Group reports guest ratings carry more weight than brand value. Impact of Hotel Reviews For 72% of the respondent in the survey, the reviews and ratings of guests are more valuable. So much so, they say they are willing to pay more for hotels with
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Too many people take networking for granted when it comes to building their business. Looking back, my business wouldn’t be where it is today without networking. The people in my network have always been there to provide tips, advice, opportunities and leads that help me grow my business. I believe in giving back just as much as
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You’ve clicked on the title for this article. And you now read it voraciously. So you probably run a small business. Small business owners look to grow their businesses. And that means targeting your market efficiently with the lowest acquisition costs. Attract the right type of qualified leads. But realize this is easier said than done.
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