A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of ($750-$2499) monthly to get the data needed for good online advertising results. WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the […]
29% of Small Businesses Spend Up to $2,500 a Month in Advertising Read More »
One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email. There are other good reasons why text messages are a good choice. Small
10 SMS Marketing Best Practices for Small Businesses Read More »
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment? The answers to all these questions lie in marketing. How you market your business determines if the enterprise will
Why Is Marketing Important? 9 Reasons Why You Really Do Need It Read More »
Standing out from the competition is challenging, especially if you are just starting your business. Chances are, there are plenty of companies that have been doing what your company does for years, and they have already figured out how to earn and maintain a customer base. So how will you manage to appeal to their
4 Marketing Tricks That Will Crush Your Competition Read More »
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to
Digital Marketing 101: What Small Businesses Need to Know Read More »
On a recent episode of the Mixergy podcast, I spoke candidly with host Andrew Warner about my path as an entrepreneur, the $150 million sale of my first company Wordstream, and, of course, all the growth hacks I’ve learned along the way. Growth Marketing Tips I’ve pulled out five of the growth marketing secrets I shared that every entrepreneur should know. Each
The Hidden Mystery Behind Growth Marketing for Your Business Read More »
Unboxing videos are a very specific genre on YouTube. These are just what the name implies — people opening products up and talking about what they’re doing and seeing. For small businesses, this specific corner of YouTube is important. Statista reports the video platform has 1.5 billion users around the globe. That number is expected
10 Great Examples of Unboxing Videos to Mimic for your Own Products Read More »
Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing
Sample small business thank you letters to get you started Read More »
Baby Boomers are that generation that were born between 1946 and 1964. According to the US Census Bureau, over the next decade the number of 50+ Americans will grow by 16 million . That’s three times the pace of younger groups like Millennials. As a small business owner looking to market to a target group,
10 Most Well Guarded Secrets about Marketing to Baby Boomers Read More »
To be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no longer enough to simply have a social media strategy or to send out emails periodically. For tips on stepping up your marketing strategies in 2019 and beyond, here are some tips from members of the
10 Expert Tips for Improving Your Existing Marketing Strategies Read More »
