“I love getting calls!” said no one ever. The telemarketing epidemic in the U.S. has killed any prospect of people picking up a phone call if they do not know who is calling them. According to statistics from Robokiller, robocalls accounted for 5.42 billion calls made in February 2019, a new record. This equates to […]
5 Reasons Small Businesses Should Be Texting Their Customers Read More »
Every business needs to start using video in their marketing. Video humanizes and personalizes your brand. This is all part of building your personal brand, or as I write in my book “Celebrity CEO” (coming out April 2019), it’s an important part of the process of getting attention and educating your community. It does not
Your Business Should Have These 3 Types of Marketing Videos Read More »
Your business needs referrals to grow. Many businesses receive only random referrals. You can’t always control how often they come and from whom. But a referral network can potentially help you gain a bit of control over the process. Your business can build many different types of referral networks. They include those with formal agreements
How to Build a Referral Network for Your Small Business Read More »
Businesses sometimes overuse marketing strategies. Whether B2B or B2C, marketing doesn’t impress customers as before. In fact customers can bore easily of your marketing approach. A recent WHM survey looked at the B2B advertising market. It concluded decision-makers are indeed bored. They want creative and engaging ads as part of their buying journey. While consumer
48% of B2B Buyers Bored by Most B2B Marketing They See Read More »
There is undeniably a lot of “noise” in the marketplace. Consumers are constantly being bombarded with marketing messages from almost an infinite number of choices that all say “you need to notice me over here”. This makes it so difficult for your company to be heard and remembered. It gets even worse when small businesses
How Does Your Brand Get Heard in a Crowded Market? Read More »
Unicorn marketers are rare — so rare that I’ve only come across a few in the wild. Some of these unicorn marketers were consultants. Some were part of an in-house marketing team. A few of them were marketing executives. Characteristics of Unicorn Marketers All of them had five things in common. I’ve explained before that modern unicorn
5 Qualities of Unicorn Marketers Small Business Owners Should Mimic Read More »
Marketing for small businesses is becoming increasingly difficult. Customers are growing tired of traditional paid and owned advertising. We’re living in the age of the customer experience, and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. They want to connect with brands and
Apply These Secret Techniques to Become More Authentic in your Small Business Marketing Read More »
If you’ve spent any time on YouTube in recent years, you’re probably familiar with haul videos. This type of content can provide potential benefits to both influencers and small retail businesses. Though they may not be quite as prevalent as they once were, it’s still important to be aware of the potential impact of these
What is a Haul Video and Should You Still Use Them? Read More »
Most people associate voice technology with the assistants on their smart phone or connected devices at home. But as the technology improves it is optimizing the workflow in organizations across a wide range of industries. Future of Alexa A study by Uberall, Inc. looked at marketers to determine how they feel about interactive voice technology.
48% of Small Business Marketers Judge Future of Alexa is Brighter Read More »
Marketing allows a company to tell a story to its customers. Effective marketing can convey the tone, goals, ethics and even aesthetics of a company at just a glance. As such, knowing which marketing roles are the most critical to help a business thrive can be quite a difficult challenge. That’s why we asked entrepreneurs
14 Critical Roles for Fledgling Marketing Division Success Read More »
