Customer satisfaction is more important today than ever before. Given the large number of choices consumers have in almost every market, companies that listen to their customers have a distinct advantage. A customer satisfaction survey is an invaluable tool for both small business owners and large corporations. Surveys can help determine how customers are feeling […]
Are Your Customers Happy? Ask these Questions to Make Sure Read More »
When done correctly, a tagline can become synonymous with a brand. A good tagline should communicate your company’s message quickly and effectively, helping your target customers understand how you can help them in a way that’s easy to remember. Since it’s something that will likely appear in all of your company’s marketing materials and may
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There are many good reasons for your small business to look at integrated marketing. Getting good leads is the top marketing challenge according to HubSpot. “Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group
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Before you started a business, I’m sure you never considered how much writing it might involve. You may find yourself writing emails, press releases, blog posts, product descriptions, and marketing material. Sure, you can hire others to do the bulk of the writing in your business, but you need to have the budget for that. You
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If you are like me, you are always looking for ways to build your small business brand online. One of the most credible ways, especially for tech companies, involves using Crunchbase to build your brand. We recently created a Crunchbase profile for Small Business Trends Media. It was easy to do. What’s more, it lends
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Facebook Messenger allows you to send free promotional messages within the first 24 hours of contact with a user. After that 24 hours, you can send promotional messages as sponsored ads, or send one additional promotional message to that user under standard messaging rules. Subscription messaging is a third messaging type entirely. Your Messenger contacts can sign
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Writing marketing copy associated with your business is so critical. This could be the latest words on your website, a social media meme, a blog post or a letter thanking a customer. Copy is all part of the brand story you are consistently telling your customer. It gives you the marketing leverage you need beyond
Use Marketing with Love to Make Someone Passionate about your Small Business Read More »
Content is the engine that drives today’s digital ecosystem. Whether it is a website, blog, social media channel or even e-commerce, you have to have the right content. And for 26% of Gen Z consumers, you will do better if you entertain them. The data comes from an international study commissioned by WP Engine and
26% of Gen Z Wants to be Entertained by Your Online Content Read More »
Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire a publicist. Here are a few steps
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You can’t ignore YouTube if you’re looking to promote any type of business these days. There are 1.9 billion monthly users and over 30 million daily users. With numbers like that, you’ll want to know about the 20 types of YouTube videos you can use to promote your business. Types of YouTube Videos Testimonials These
20 Types of YouTube Videos You Can Use to Promote Your Business Read More »
