Marketing Tips

14 Email Subject Line Best Practices for your Small Business

Marketing Tips /

A successful email marketing campaign needs an eye-catching, succinct and relevant subject line to grab the attention of recipients and encourage them to open the email to learn more. Professional email subject lines are often descriptive and personal, rather than generic and lackluster, which do little in compelling subscribers to open the email. Email Subject […]

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Black Friday and Cyber Monday 2018 Holiday Email Marketing Trends

Marketing Tips /

The one marketing channel which has been delivering consistently for years is email. And with a record-breaking $7.9 billion in sales for Cyber Monday 2018, SendGrid wanted to know just how marketers were using email. SendGrid analyzed the data from the record 2.9 billion emails sent on Cyber Monday alone. The company surpassed its highest

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Here Are 15 Reasons You Should Consider Sponsoring an Event

Marketing Tips, Nextiva, Publisher Channel Content /

Studies show that events and experiences improve how audiences feel about brands. They also give you a strong push when it comes to driving sales. Over 90% of consumers feel positive about brands after participating in an event. While around 85% will likely buy from you, the benefits of event sponsorship don’t end there. Why

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The Top 5 Small Business Marketing Automation Trends of 2019

Marketing Tips /

In 2019, the top performing content marketing teams will have expert knowledge in marketing technology. That’s not a bold prediction – it’s the results of CMI’s latest benchmark report surveying the content marketing industry. But it’s important to also note that those top performing marketers aren’t using technology to simply put their marketing on autopilot.

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Weebly and Square Want to Fix Your Ugly Product Photos

Marketing Tips /

According to Weebly, 75% of online shoppers say that product photography is very important when shopping online. For small or unknown businesses, professional looking product photos are even more important for establishing trust with potential buyers. But not all entrepreneurs have the skills and equipment to take quality photos. And even those that do can’t

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Top 6 Channels to Consider When Spending your Marketing Budget

Marketing Tips, Publisher Channel Content /

You have a chunk of money dedicated to marketing. But do you know exactly how you’re going to spend it? A surprising number of businesses don’t have a defined marketing budget breakdown to use as a starting point. This also means there aren’t any specific goals or metrics they’re chasing either. The best marketing efforts

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10 Tips for Building an Effective Online Presence for Your Business

Marketing Tips /

Build an Online Presence That Establishes You as an Expert All of the different aspects of your online presence, from your website to your social media profiles, contribute to your overall reputation. To establish yourself as an expert online, read this Pixel Productions post by Craig Evans. Then see what BizSugar members are saying about

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