Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy. Brian works […]
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Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go
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If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. To learn about the trends, insights, and predictions that could impact your strategy in 2020, here are some relevant tips from members of the online
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How’d you like to have 15.8 million people subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? For many, it sounds like a pipe dream. But for TED, the global conference and media organization, superlative engagement is reality. Nearly every video that TED releases gets hundreds of thousands
Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two major goals: to help your business make sales and that your business succeeds. As such, among the promotion mix, a business can look into is press releases. Press releases and other PR activities can help keep the buzz on your
Subscription businesses have dramatically increased in popularity in recent years. About half of consumers now subscribe to at least one media subscription service. And more than 15 percent have signed up for subscription services from ecommerce businesses. You want your business to be successful over a long period of time. So you need to keep
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There are so many different ways you can market your business, from blog posts to search marketing. But if you just do what every other business does, you’re not going to stand out. Creating a noteworthy and memorable experience for customers requires going the extra mile in some areas. Learn how to do that with
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People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth. Helping employees to feel more
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Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention.
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A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for
What is a Loss Leader and Should Your Small Business Use One? Read More »
