Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but if you can consistently close sales, you can buy yourself time to figure everything else […]
5 Steps for Aligning Marketing and Sales in your Small Business Read More »
Small businesses spend, on average, 20 hours a week on their marketing efforts, according to a survey by Constant Contact. So what should your small business be focusing on during those 20 hours? A list of our best marketing articles gives you an overview. Here we’ve collected some of our top marketing articles in the
The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last year. What’s more, 88% of consumers in a survey by Natural Insight intend to shop in stores this holiday
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful — and there are many subtle tactics you can use to sway non-believers to your point of view. How
One of the best ways to get the most out of your team is to make it their idea Read More »
Content creators are aware that not all of their posts are going to receive the same amount of traffic or engagement. There may only be a handful of posts that get a large number of views. Maybe those posts were targeting low competitive keywords, or the topic was trending. Whatever the reason may be, you
How to Effectively Repurpose Old Content for your Business Read More »
Amazon has made a huge impact on the small business world — in both positive and negative ways. Entire industries have been uprooted by the ecommerce giant. But it has also given more than a million businesses in the U.S. a place to sell their wares. So it’s up to you to use the platform
10 Tips for Creating Repeat Customers Like Amazon Read More »
Content marketing remains important for small businesses, a Clutch survey says. But that’s only when the content is useful and valuable. 2018 Content Marketing Statistics According to the survey, 73% of respondents say they’ve made purchases as a result of viewing marketing content. Another 70% say they consider content marketing useful and valuable, which pushes
73% of Consumers Have Purchased Something After Viewing Marketing Content Read More »
Place the right image on your site, and it will get the attention of your visitors. Branded professional photos will do that better than stock images, which is what Catalog has managed to do for $20 per photo. According to the company, the $20 price tag is much lower than the hundreds of dollars creative
Startup Offering Professionally Branded Photos for Small Business at Budget Prices Read More »
Microinfluencers can be a big help when it comes to marketing, especially when their brand message aligns with your own. However, both parties need to be on the same page in order for a seamless working relationship to develop. So how do you make sure both parties are communicating well, as well as getting the
13 Insider Tips on How to Make the Most of a Microinfluencer Partnership Read More »
Every year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your business for 2019, check out these
10 Tips and Tools for Bringing Your Business into 2019 Read More »
