Marketing Tips

How to Promote Your Blog Posts with Facebook Messenger Ads

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. With traditional Facebook traffic ads: You’re probably paying $5-$6 per result. You’ll never know who visited the […]

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How to Effectively Use User-Generated Content to Boost Your eCommerce Sales

There are so many paid advertisements saturating websites and social media platforms that they are making users “immune” to their messages. Scrolling through social media, users recognize paid ads and largely decide to ignore them. On the contrast, user-generated content (UGC) is refreshing, and it beats stock photos and cookie cutter ads users see online.

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Retargeting Ads for Small Business: The Basics

When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business. You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way

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Don’t Miss Out on Customers: Use These 10 Expert Tips to Get Your Message Across Effectively

To grow a business, you need to find and sell to as many customers as possible. If your marketing message is ineffective or you’re not efficient with your sales process, you could be missing out on a ton of potential customers. Instead, take some tips from the online small business community to get your offerings

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7 Reasons Chatbots Are a Unicorn Hack in Your Facebook Marketing Strategy

As marketers, we’re looking for more reach, more leads, more conversions. Watching the steady decline of organic Facebook reach and the steady increase of Facebook ads costs has been a major challenge for Facebook marketers in 2018. But there’s a way to regain reach and engagement with Facebook users. With less than 1% of business using this channel to

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9 Ways To Do Marketing Effectively for Your Small Business

Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge. We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their

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