Email is far from dead. In fact, it’s alive and well with around 269 billion emails being sent and received daily in 2017, and that’s expected to rise to more than 333 billion by 2022. Tips for Better Email List Management So, instead of declaring email an outdated technique, take the time to update your […]
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During the first week in September, more than 4000 content marketers from all over the world descend on Cleveland, Ohio for Content Marketing World. They network with other content marketers, learn the latest content marketing strategies and check out content marketing tools and platforms that will help them build and grow their brands. This isn’t
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In my career as a startup founder I’ve discovered 10 traits that a unicorn marketer must possess in order to be a major asset in marketing campaigns. Unicorn marketers are magical creatures that help your company bloom into a billion-dollar business. If you’re ever lucky enough to find a unicorn in the wild, you want to hire that unicorn as
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With an incredible 269 billion emails sent every day around the world, it stands to reason, emails are a vital form of communication for small businesses. Email signatures are an important part of a small business’s identity, helping nurture consistency and professionalism. Email Signature Best Practices If you want to improve what is likely to
The fourth annual Adobe Consumer Email Survey has revealed consumer use is up 17% year over year. This is despite the fact there are now more channels available for consumers to interact and engage with their favorite brands. The survey points out consumers are checking their personal email an average of 2.5 hours on any
Consumer Email Use Up 17% Over Last Year, Is Your Business Engaging? Read More »
Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new infographic ActiveTrail, a company specializing in marketing automation. And while most small business owners and marketers have started to appreciate the
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Most of Generation Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April. These lopsided numbers sound all too familiar when you listen to enough media industry panels. Mobile and
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It is August and the talk about holiday shopping has already begun in earnest. According to ComScore, for brands without plans to get in front of consumers early, this can pose a threat. It can also be seen as an opportunity for those who want to meet the rush early. Trend: People Shopping Earlier for
Trend: People Shop Earlier for the Holidays — Adjust Your Marketing Plans Read More »
If you’re a blogger who hasn’t yet created a blogger media kit, the time is now to put one together. A media kit is almost like a resume that you give to businesses and other companies when they’re considering you for partnerships. Brands like to see media kits because it gives information about your blog
Are You a Blogger? Create a Blog Media Kit for your Business Read More »
Remember that weird feeling when Google Docs first launched, and you could see your colleague editing your words right in front of you? If you’re like me, your first reaction was “Seriously, you think YOUR phrase is better than mine? OK… yeah, it kinda is.” Or the moment you realized you would never have to
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