If your small business has an online presence, content marketing has to be part of your overall online marketing strategy. But creating the content which resonates with your audience and marketing it so it can reach as many people as possible is a challenge. A new infographic by Branex, titled “7 Biggest Challenges of Content […]
The Biggest Hurdles You Will Face in Content Marketing Read More »
A content audit is a qualitative evaluation of every piece of content that exists on a website. It is different from a content inventory, since an inventory only takes into account the quantity of published written material without studying its results. This kind of website audit can be very time-consuming, but it’s worth it. It will help
How to Conduct a Content Audit of Your eCommerce Site Read More »
Small business marketing is not as simple as used to be, and the constantly shifting technological landscape may be partly to blame. HubSpot’s new Marketing Hub Starter has been created to simplify the process for small business owners. According to HubSpot (NYSE: HUBS), the Marketing Hub Starter platform was specifically designed with small businesses in mind.
HubSpot Marketing Hub Starter is a Small Business Marketing Tool for Beginners Read More »
A new infographic from email marketing platform moosend.com looks to help you create the ultimate newsletter with a checklist of things you should include. Appropriately titled “The Ultimate Retail Email Newsletter Checklist,” the infographic has some suggestions for how you can make your newsletter stand out. An email newsletter lets your business connect with your
How to Create an Email Newsletter for Your Retail Business (INFOGRAPHIC) Read More »
Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation. To help you put together those pieces in a way that makes sense, check out this week’s top
10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle Read More »
A new infographic by Ice Cube Marketing points out why a landing page with a great concept and design is so important. Having a great landing page for your website communicates a lot about your business. As one of the more important lead-generating tools in digital commerce, a poorly designed page can drive your customers
The Ingredients to Great Landing Pages for Your Website Read More »
Copywriting can be overwhelming. It’s extremely time consuming, and it requires consistency and a solid strategy. Without those three key elements, your content marketing could fail. The most important one—and the one we’ll discuss here—is strategy. You can find someone on your team to write content for your business, or you can outsource the work
6 Online Copywriting Strategies for Content Marketing Success Read More »
Every digital marketer understands the importance of content for their success. The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns. Behind those unicorn brands is valuable, unique and relevant content that makes them stand out in the sea of donkeys. In fact, in any
Secrets of Better Content Creation Revealed: Use these 10 Tools Read More »
Digital signage can be rather expensive. But it does offer plenty of benefits for small businesses, including the ability to easily change up messages and catch customers’ attention as they pass by. Luckily, there are some affordable solutions out there that even the smallest Main Street businesses can take advantage of. Here are some different
Thinking About Digital Signage for your Small Business? Try These 10 Options Read More »
For both businesses and individuals, a consistent online brand is essential for attracting the right audience and establishing expertise in their industries. Corporate brands and personal brands are often distinct, but when you are the face of your business, as many entrepreneurs are, you’ll have to decide how you want to integrate the two – or if you want to integrate them at
Deciding Whether to Mix Personal and Business Brands Doesn’t have to be Hard, Read This Read More »
