Content marketing is a powerful way to help small businesses gain more customers and grow. Though for content marketing to be successfully executed it needs to have a strategic approach, which is focused on creating and distributing valuable, unique, relevant and consistent content to attract and retain audiences. To help your small business get the […]
Best 5 Content Marketing Strategies for Your Small Business Read More »
Video has become the calling card of today’s digital business ecosystem. And for many small businesses, the DIY route is the way to go because of the cost. Introbrand has created a service which fills a particular niche in this segment. It allows you to make intros, outros and logo animations for your videos. Introbrand
Introbrand Aims to Help Small Businesses Create DIY Effects for Your Online Video Read More »
Small business owners consider finding new customers to be their biggest challenge and consequently label deploying new marketing strategies to reach out to prospective customers as their primary focus to ensure business growth. Despite being most important for small business growth, marketing remains the most underinvested area among small business owners. This was the finding
Small Businesses Know Marketing is Important but Continue to Under Invest, Survey Says Read More »
Customer loyalty is one of the main goals of any business, achieving it will ensure long-term success for your company. Square has used the data from the 14 million customers who have enrolled in its Square Loyalty solution to come up with some interesting findings, including which states have the most loyal customers. By crunching
These States Have the Most Loyal Customers in the U.S. Read More »
If you’re a small business owner who feels overwhelmed by technology but lured by its promise, there’s a new idea being floated specifically for you. eRelevance has announced a new suite of tech services flipping the old model of offering small businesses software they can buy and run themselves on its head. Small Business Trends
eRelevance Releases New Services to Gauge ROI in Advertising and Business Communications Read More »
The International House of Pancakes (IHOP) decided to change its name to IHOb (the “b” stands for burgers”) to roll out seven new meat sandwiches its adding to the menu, and America’s fast food establishments are broiling the restaurant for it. IHOP Rebrand IHOP dropped the new acronym slip publicly last week, sparking widespread speculation
IHOP – Make That IHOB – Gets Flame Broiled Over Rebranding Read More »
Increasing your sales through lead generation and content marketing doesn’t have to require a huge commitment of time or money. Instead, there are some effective strategies and tips you can use to get more done in less time, allowing you to also enjoy your family and life. If you’re interested in selling more without spending
10 Tips to Improve Your Business AND Work Life Balance Read More »
Here is a heads up for this year’s Father’s Day, it is on Sunday, June 17. And if your business is looking to market to dads, MDG Advertising has released a new infographic which points out why you shouldn’t overlook this demographic. While Mother’s Day gets more attention (and deservedly so), the “5 Things Every
Marketing to Dads Doesn’t Have to Be Hard, Read These 5 Recommendations Read More »
When creating a content calendar as part of your marketing plan or content strategy, it can be easy to whip out the first ideas for topics you can think of and call it a day. While those first top-of-mind content ideas may be relevant and helpful to your customer or interesting to the reader, they
Top 5 Creative Sources For Content Inspiration Read More »
There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you. But members of the online small business community can still offer valuable insights to help you shape
10 Tips for Branding, Blogging and Social Media Marketing Read More »
