In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing poor quality products. Ecommerce Customer Reviews That doesn’t mean […]
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If your business already has the basics of social media and email marketing down, then it’s time to take your marketing efforts to the next level. Members of the online small business community have honed their expertise in these various areas over the years. And now they’re sharing some of their top insights. Here are
Do you know the 80/20 rule of retailing? According to BRP Consulting, 80% of a retailer’s sales typically come from 20% of its customers. The key to growing your business is to identify that 20% and get them to buy more from your store. Personalization is the secret, according to the new BRP Consulting report,
Don’t Waste Time! 4 Steps to Targeting the Most Important 20% of Your Customers Read More »
The craft beer industry is growing and currently accounts for 23 percent of the $111 billion American beer market according to a recent press release. Small Business Trends spoke with Jared Powell, Principal at Frontier Label about the marketing challenges these breweries and other small businesses face. Biggest Small Business Marketing Challenges A Small Budget
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What is contextual advertising? Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. Why are they important? It’s
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If you need to communicate a written message to your customers or colleagues, a sign can be a great option. You don’t have to spend tons of money on signs either. There are plenty of DIY ideas out there that you can use to creatively display your messages. DIY Business Sign Ideas Here are DIY
Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new computer on a website from a company that sells business models. An ad
What is Cross Promotion and How Can it Benefit Your Small Business? Read More »
Sean Ellis is widely credited with having coined the term “growth hacking” in 2010. According to Ellis, a growth hacker is “a person whose true north is growth,” someone with a “burning desire to connect your target market with your must-have solution.” This kind of fast growth is accomplished by methodically and rapidly experimenting, using
How to Turn Your Growth Hacking from Blah into Fantastic Read More »
Business networking is perhaps the most effective way to build relationships and expand your customer base. And thanks to sites like LinkedIn, connecting with the right people has become a lot easier. But networking is more than business cards and LinkedIn profiles. Making a personal connection can help build lasting and valuable relationships. 8
Content marketing has become one of the preferred methods for engaging with customers in the digital age. And according to the latest survey from The Manifest, an online business guide, 53 percent of business are spending their time and money on the creation of this content. The report points out how content marketing allows businesses to engage
53% of Businesses Use Content Marketing – Small Business Trends Read More »
