Marketing is not usually the first thing on dental professionals’ minds. However, it’s an important part of building a successful dental practice. So for those who are relatively new to the marketing game and simply want to get their message in front of as many local dental patients as possible, here are 20 tips you […]
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Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are: Define your advertising goals Pick what you want to promote Identify your target audience Determine where to find your audience Decide your campaign
Promo, a video creation solution made by Slidely, has announced it has formed a partnership with Shutterstock (NYSE: SSTK). This arrangement will increase Promo’s 3.5 million video library to more than 12.5 million premium quality videos. Slidely and Shutterstock Partnership As part of the partnership, Shutterstock is making more than 9 million videos available to
Metrics, tracking, analytics … these are terms and practices business professionals are probably all too familiar with — and for good reason! By measuring key sales metrics, business owners can more reliably predict sales performance and can keep sales-related costs in check. Sales, leads and profit margins are tracked by nearly every business owner, but
6 Metrics You Can Track to Get More Sales While Spending Less – Small Business Trends Read More »
An often-quoted benchmark for small business advertising is to allocate 2 percent of your sales revenue for advertising. However, we asked Sageworks, a financial information company, if that figure was still accurate. We asked what is the average amount small businesses spend on advertising. Calculating How Much Small Businesses Spend on Advertising According to Libby
How Much Do Small Businesses Spend on Advertising and Marketing? – Small Business Trends Read More »
You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free? What about free social media and other sites where your business can get listed and gain visibility, for free? Can you
Where Can You Advertise for Free? – Small Business Trends Read More »
If your business doesn’t seem to be flourishing or can’t seem to distinguish itself from the may competitors out there, you may be suffering from a very simple problem. But to get ahead of your competitors once and for all and distinguish yourself from everyone else in your market takes understanding of a very important
What is Competitive Advantage? – Small Business Trends Read More »
There are more methods of advertising than ever before. So when you ask the question “where do I advertise my business” check the information below for an answer. Prior to trying to figure out where to advertise, it pays to educate yourself about all the options and ways to advertise your business. Where to Advertise
Where Can I Advertise My Business? – Small Business Trends Read More »
The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing. Marketing in small business is a much broader set of activities to promote your product or service. Advertising might be a
What is the Difference Between Advertising and Marketing? – Small Business Trends Read More »
If you’re a business owner, blogger or freelancer, chances are, you engage in some form of digital marketing for your business. You probably never intended to, and you certainly weren’t trained for it, but somewhere along the line, you figured it out because you realized your business would be dead without it. Kudos for that,
7 Ways to Use Free Tools to Improve Your Digital Presence – Small Business Trends Read More »
