Marketing Tips

7 Tips to Start Building the Business Blog You Always Wanted – Small Business Trends

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small business blog but don’t know what to do next, consider the following […]

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How a 90-Day Live Video Challenge Can Make Small Business Owners Better Public Speakers – Small Business Trends

Giving in-person presentations to clients differs from public speaking, though there are strong similarities. Same goes for broadcasting a live video. We learn by doing. A Gallup poll three decades ago revealed 45 percent of people were afraid of public speaking. Almost 23 years after that poll, another in 2011 (also by Gallup on the

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10 Ways to Market Your Small Business More Effectively – Small Business Trends

When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need. Here are 10 things to consider for marketing

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How Can Advertising Help Your Business? – Small Business Trends

Have you ever wondered, how can advertising help a business?  In short, it helps your business grow. Benefits of small business advertising include attracting new customers and helping  you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. Advertisement What Does Advertising Do? Advertising helps change

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How to Use Pay-Per-Click Advertising for your Small Business – Small Business Trends

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank higher in searches for wide-ranging keywords. Google doesn’t feature small businesses and smaller brands on the first page of results very often. Since Google users typically don’t bother clicking past the second

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Apply These 4 Steps to Improve Digital Marketing Optimization (INFOGRAPHIC) – Small Business Trends

For your digital marketing efforts to produce desired results, you need a strategy. And to stay relevant, you need to revisit that strategy from time to time. Four Digital Marketing Optimization Steps Every Brand Should Take Now According to Florida-based advertising and marketing company, MDG Advertising, there are four things every brand should do now

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Dr. Seuss’s Awesome Tips on Content Marketing? 5 Valuable Lessons from Children’s Books – Small Business Trends

Children’s books are fascinating. They have a magical ability to draw you in time and time again. At the same time, their simplicity is something kids and grown-ups can appreciate. Now, if only your target audience could say the same thing about the content you publish about your brand and products. Wouldn’t that be amazing?

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Choosing the Right Digital Marketing Channel Doesn’t Have to Be Hard, See This Overview – Small Business Trends

Choosing the right digital channel for your small business will greatly improve the likelihood of successfully reaching your audience. A new infographic from Connext Digital provides a guide to choosing the digital channel that is right for you. “A Guide To Choosing The Best Digital Channel For Your Business” looks to help businesses maximize their marketing

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MailChimp Launches GDPR Compliance Tools for Small Businesses – Small Business Trends

The launch of MailChimp‘s new tools for General Data Protection Regulation (GDPR) compliance will make your life much easier when dealing with individuals or businesses in Europe. The GDPR rules apply to organizations based in the European Union as well as businesses that have customers and contacts there. MailChimp says it wants to simplify the

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10 Pro Techniques to Improve Your Business Blogging – Small Business Trends

By now, you probably know that blogging and creating other types of online content can provide a big boost to your small business marketing strategy. But it takes a lot of planning to actually make content work toward your main business goals. For some helpful insights on stepping up those efforts, check out the tactics

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