Marketing Tips

3 Reasons Your Site is NOT Converting Visitors Into Customers – And What to Do – Small Business Trends

It’s pretty frustrating, isn’t it? Like many other entrepreneurs, you put tons of effort and energy into establishing your online presence. You have invested time and money into building a website that will attract new customers to your business. After all of the work, you finally launched your site. Even more, your digital marketing efforts

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The New PicMonkey Focuses on Selling to Small Business Brands – Small Business Trends

PicMonkey has announced a new visual communication platform looking to address the space between Adobe and Canva. The missing middle is an addressable emerging market worth $5 billion potentially serving both personal and professional customers including individuals, small to medium businesses and social media teams. With visuals an integral part of almost all digital presence,

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Video Marketing is Crucial to Your Business, Learn Why! – Small Business Trends

A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that just over half of marketers believe videos have a higher return on investment than any

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Marketing Mistakes Smackdown! These 5 Moves Will NOT Result in a Successful Campaign – Small Business Trends

Each year, businesses spend a lot of money marketing their companies with the one goal of increasing their sales. Unfortunately, a lot of this is wasted. These marketing mistakes mean that there is little to show for these expenses and as a result, the company typically cuts their marketing budget. Eventually, their sales pipeline collapses. Small

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What is Ephemeral Content and What Can It Do for Your Business? – Small Business Trends

Ephemeral content is content that has a limited lifespan. Unlike a blog or a web page that stays up indefinitely, ephemeral content is usually up for 24 hours or less. For many marketers, this seems completely counter-intuitive. Traditional marketing has always focused on content that lasts and can be recirculated well into the future. However,

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Apply These 4 Secret Techniques to Turn Your Blog Visitors into Customers – Small Business Trends

To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them have tried blogging, but are discouraged because “it hasn’t worked for them.” They publish several articles per week or per month and give up when they don’t see the sales coming in right way. One

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Want People to Remember Your Ads? Be Funny, Clutch Says – Small Business Trends

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers prefer across TV, online, social

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Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide – Small Business Trends

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic! If you are in the digital marketing

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