Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations. Keep an Eye on Social Media and the Web with the Awario Monitoring Tool When the web and […]
For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed that more and more businesses are taking a risk to invest
Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you know that, with a strategic plan, its low cost is
How to Become Better at Content Marketing – in 4 Easy Steps – Small Business Trends Read More »
There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own strategy. Here are some insights from members
Video has become an indispensable part of the small business marketing toolkit. It’s Time to Create a Marketing Video When… In fact Hubspot, reports 96 percent of B2B companies use video for marketing. Small Business Trends spoke with Intralink Global’s CEO and Founder, Diane Primo, to get her take on five key reasons to create
Morning Consult and its survey of 336,370 Americans has revealed the most polarizing brands in the country aren’t exactly hurting for business. The top 10 brands are directly or indirectly related to the President, with Trump Hotels taking the number one spot. This is the inaugural survey of Morning Consult’s Most Polarizing Brands designed to
Polarizing Brands Not Exactly Hurting, But Should Your Small Business Get Into the Act? Read More »
We’re days away from Super Bowl LII (that’s 52). It’s the Philadelphia Eagles vs. the New England Patriots. It’s the advertising day of the year, too. Some might say, it’s the Super Bowl of advertising. You may be thinking of running a special promotion for your small business that ties in with the game. Maybe
How to Use the Super Bowl to Promote Your Business Read More »
When you first started your content marketing efforts, you probably didn’t know how hard it would be, right? You have probably done tons of research, and spent an ungodly number of hours writing, editing, rewriting and hoping for the best. You may have found some initial success with your blog and content mediums. But you
Make Video Marketing Successful for Your Business Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in
10 Helpful Insights to Help You Make Use of Video and Better Communicate with Customers Read More »
Grumpy Cat — or at least the company behind the internet-famous feline — just won a major copyright and trademark infringement lawsuit against a beverage company that used the cat’s name and image without permission. The family-owned beverage company, Grenade, actually had an initial agreement with Grumpy Cat Limited to sell a beverage called the
Grumpy Cat Wins $710,001 in Trademark Lawsuit Against Small Beverage Business Read More »
