Marketing Tips

Smart1 Marketing and Slide.ly Team Up to Help Small Businesses with Video

Smart1 and Slidely Partnership “Through our partnership with Slidely, we’re providing wide-stretching access and leveling the playing field for digital promotion,” Smart 1 Marketing CEO Todd Swickard said in a statement. “Video ads get the best results, by far, and a larger return on investment, but securing good video content for ad campaigns has traditionally […]

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Fantasy, Space and New Minimalism Set to Influence Design in 2018

The seventh Creative Trends Report by Shutterstock (NYSE: SSTK) is forecasting 11 styles which it says will be influencing design and visual production in 2018. Fantasy, New Minimalism, and Space are the top three styles this year. Image Design Trends for 2018 These 11 styles were determined based on the analysis of billions of customer

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10 Marketing Tips and Tricks to Bring Your Business Up to Speed

Consider the Best Strategies for Instagram Growth If you’re looking to use Instagram as a marketing platform for your business, you need a strategy. There are plenty of different ways you can go about growing your Instagram presence. And Lilach Bullock discusses some of them in a recent post on the DIY Marketers blog. Evaluate

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How to Prevent Influence Marketers from Going Rogue with Your Brand Name

A few recent examples of online influencers hurting the brands they work with have small businesses wary of influencer marketing. PewDiePie and Logan Paul are just a few of the big name influencers who have stirred up controversy in recent months that the brands they work with didn’t count on. But these situations don’t mean

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Should Your Brand Take a Political Stand? Your Liberal Customers Think So

Addressing political issues on social media has traditionally been taboo for a lot of businesses. But as it turns out, some of your customers might actually want you to get political online. A recent report from Sprout Social found that 61 percent of consumers think it’s important for brands to take a stand on social

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You Will Thank Us – 4 Tips About Split Testing You Need To Know

A couple of years ago, one of my friends had just started an online store that sells baby clothes for new parents. She experimented with a number of different marketing strategies, including email marketing. After a couple of months, her email marketing campaigns didn’t generate a single sale. She was convinced that email simply didn’t

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10 Ways to Branch Out with Your Marketing Strategy in the New Year

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your

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