Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking […]
The Importance of Data in Influencer Marketing Campaigns Read More »
There’s no question small businesses today have to fight harder to maintain customer loyalty. At the NextCon17 conference organized by cloud communications company Nextiva in Scottsdale, Arizona Oct. 23 -25, 2017, customer experience was certainly center stage. But when it comes to customer loyalty specifically, business advisor, media personality and entrepreneur Carol Roth said in her presentation,
At NextCon17, Carol Roth Suggests Ways to Create Customer Loyalty 3.0 Read More »
Influencers sometimes get caught up in trying to appear perfect to their audiences. But being authentic and kind can be more important than that. Small Business Trends spoke with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong
The Power of the Authentic Message in Influencer Marketing Read More »
Does your small business help other entrepreneurs establish their own company? CorpNet has created a new partner program designed to help you manage the formation and compliance of businesses for your clients. At the same time, you can become a Corpnet Reseller or Referral Partner to increase your revenue. Introducing the CorpNet Partner Program With
Add 2 Sources of Additional Revenue Through New CorpNet Partner Program Read More »
Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement. Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days conference in New York City’s Times Square. The Performance Marketing Association
The Importance of Disclosure in Influencer Marketing Read More »
Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign. Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketing campaigns for merchants, at the recent Influencer Marketing
The Challenge of Measuring Influencer Marketing Results Read More »
If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is an Account Executive with Gen
The Power of Testimonial Videos for Amazon Product Pages Read More »
The federal government is awarding more contracts to women owned small businesses than ever before. There’s still a long way to go. But for women who haven’t ever considered doing business with the federal government, it might be a good time to reconsider. Federal Contract Tips for Women Owned Businesses In fact, there are some
10 Insider Tips for Women Owned Small Businesses Seeking Federal Government Contracts Read More »
When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target audience is the same way when
These 15 Tips Will Help Your Email Conversion Rate Read More »
A direct marketing platform already very popular among U.S. small businesses is expanding its business domestically with a huge new investment. GetResponse, the European-based online marketing platform, is increasing its U.S. operations with a big investment and a new Boston office to better serve American small businesses. GetResponse Opens an Office in Boston, First in
Small Business Favorite GetResponse Announces $30M Investment in U.S. Read More »
