All of the businesses want to reach out more and more customers and they try many different marketing tactics for this. They use social media, TV and magazine ads, and outdoor campaigns. However, they often forget promotional products or undervalue the power of them. Handing out free promotional products can be very powerful for your business […]
Three Reasons They Still Work Read More »
If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Importance of a Call-to-Action on Your About Page Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent. Create an
This One Thing on Your About Page Can Boost Conversions by 300 Percent (Infographic) Read More »
A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what
What is A-B Testing And How Can It Help Your Small Business? Read More »
You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members
Update Your Online Marketing Strategy with These 10 Tips Read More »
Not everyone does business online and for those who remember a time before high-speed access, they’re sure to also recall business cards. For someone with a small business, at one point a business card was as valuable as a favorite player’s sports card. They have your company name, contact information, and even a logo. Over
(POLL) Do You Still Use Business Cards? Read More »
National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months. Add bank holidays and major religious holidays, and
Huge List of National Holidays for Marketing in a Small Business Read More »
According to Kevin Knight of Experticity, influencer marketing is broken. Instead, brands should think about expert marketing. “Influencer marketing today is about reach. Expert marketing is about trust,” Knight says. Focusing mostly on reach, i.e., through celebrities and those with huge followings, is where influencer marketing goes wrong. Instead of focusing primarily on
Influencer Marketing is Broken – Think Expert Marketing Instead Read More »
Flashstock has been re-branded to Shutterstock Custom, which is fitting, because the new platform was designed to empower businesses to scale high-quality branded content. Using Flashstock’s propriety technology, it transforms the visual identity of a company into a creative brief for new campaigns. Shutterstock (NYSE:SSTK) acquired Flashstock in July of this year for $50 million. In
Washington, D.C. based pizza shop &pizza is running a promotion to generate buzz for its newest Manhattan location opening up. If you get a tattoo of an ampersand (the ‘&’ symbol), you’ll receive free pizza for an entire year. It all started when &pizza decided to begin paying for its employees (or as they prefer to be
Pizza Shop Runs Unique Loyalty Program Offering Free Tattoo, Free Pizza Read More »
5 Essential Social Media Marketing Tips Starting a new business is exciting. It’s also challenging and can cause a lot of headaches. If you do not follow a well-structured business plan, then there’s a chance that your efforts may go to waste. When it comes to social media marketing, many businesses are still failing to
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