Want to become an authority in your industry? Content marketing can help you achieve just that. But you can’t expect to just write up a blog post or two and suddenly become a trusted influencer. It takes time and a carefully planned strategy in order to really build up authority. Zac Johnson, CEO of MoneyReign, […]
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Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn about a company and its products through content like blogs and
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Once you’ve set up your business and created a product or service to sell, it’s time for you to create a marketing plan. A lot goes into building such a plan. But members of the online small business community can lend some helpful insights. Here are some tips you can use to market your small
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Over the past few years, digital marketing has become a major priority for many small businesses. Previously a “nice to have”, digital marketing is now a “must have”. The proliferation of social media and online services like Google into our daily lives means that the vast majority of small business target customers can now be
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Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of applications for businesses that offer products or services to other businesses as well, though it might look a bit different. Lee Odden is the CEO of TopRank Marketing, a
Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it
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Email is arguably the lifeblood of modern business. Small business consumers still prefer longer form, more intimate email messages from brands. Sixty-one percent of consumers report preferring to receive offers via email as oppose to other communication methods like Slack and Snapchat. So says a recent Adobe Campaign consumer survey. This figure represents a 24
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4 Insightful Social Media Marketing Resources for Newbies Unless you’ve been living under a rock for the last decade and a half, you probably know that social media is a big deal. These sites will help you reach your largest potential audience and give you better insights on prospect behavior. The stats speak for themselves.
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Do you want to grow your name and your business online? If so, you need to build your personal brand first. Start thinking of your name — and yourself — as a brand and everything else will fall into place. Take a look at these five ways of building a personal brand in a week
The convergence of several technologies is making live video or streaming available to anyone with a smartphone. According to a new infographic from One Productions, it will grow the industry to $70.05 billion by 2021. Tom Hopkins, the Managing Director of One Productions, put together the infographic to show small business owners the significant role
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